EMAIL ADVERTISING
Email advertising refers to buying and selling space within a permission-based email marketing newsletter.
A major benefit of opt-in email advertising and email sponsorship is that the message is being delivered by a known business and therefore is likelier to be successfully delivered to a user’s inbox.
There are subtle differences between email advertising and email sponsorship. Email advertising usually comes in the form of text or banner ads within a newsletter or as promotional emails (also called “blasts”) dedicated solely to one advertiser.
Email sponsorships tend to be text ads within another company’s newsletter. An added benefit of sponsorship is that the advertising message is seen as reinforcing the content of the newsletter, which the user values and has chosen to receive.
A legitimate email marketing campaign uses advertising that will be seen as valuable to the customers who receive it. The use of conversion tracking tools will help you determine the effectiveness of all your email advertising and email sponsorships.