EMAIL LIST RENTAL
Email list rental and purchase are marketing tactics that should be used with great care. A targeted email list has the potential to generate very good results if used properly.
When users opt-in to receiving promotional messages from “partners” or “third parties,” they are giving email marketing permission to that company to rent or sell their email address and possibly other information, depending on the privacy policy. Difficulties arise when the opt-in is not obvious to the user or when a long time passes between the actual opt-in and the promotional advertiser’s offer.
While there is nothing illegal about email list rental or email list purchasing, advertisers need to be very careful in selecting which lists to rent or purchase and which email list rental services and email list purchasing brokers to use. Getting detailed information regarding how the list was generated and the permission given will make your legal team much more comfortable.
Once you have a clean list, a proper email marketing campaign will include
- a promotional offer of interest to the recipient
- a call to action to generate the conversion
- conversion tracking in place to track the results.
Many advertisers use a call to action of opting in to receive communication, such as an email newsletter, from them directly (if allowed by the list renter or seller).
Many email list rental services and list brokers run completely clean and legal businesses and should not be considered spammers.