LINKING
Linking or link building (define) is a process that is key in Search Engine Optimization. Internal and external web site linking are very important to the weight a search engine will give your site.
Internal website linking happens within your site and links the URL of one page to another. For example, directing you to our Search Marketing page is an internal link. Internal links are great for not only building relevance, but for enhancing website usability.
External linking involves other sites posting links to your home page or specific pages on your site when they find them useful, relevant or simply enjoyable. The relevance of these external links is significant to how the search engine will view your site’s importance.
At ROMG we work to make sure that you properly internally link your site and through linking analysis work to find and get external links to your site that really count. Link popularity is important, but one link from a web site that is an industry leader can have the relevance of 100 or more links from unrelated sites. Link building is a time consuming process, but linking web sites is critical to your site’s success. Link analysis can be part of an overall site analysis.