Engagement & Reputation Management:

Engagement and Reputation Management allows us to join the conversation through:

  • Community building
  • Blog creation and management
  • Blogger outreach and relations
  • Conversation targeting
  • Outreach: email marketing, SMS, RSS, podcasts, online video
  • Social application development
  • Social media press releases
  • Social media mining for key influencers and brand sentiment
  • Social signaling & bookmarking (digg, del.icio.us, stumbleupon, tagging)
  • Leveraging existing networks (Facebook, MySpace, Twitter, Linkedin, YouTube, flickr, and niche communities)
  • Seeding communities of passionate supporters for:
    • Word of mouth campaigns
    • Test marketing and advertising concepts/positioning
    • Test receptivity and feedback to product ideas, new applications, and/or product line extensions